Panera Bread
swimwear collection | 2023
Panera Bread wanted to launch a mix & match swimwear collection based on their You Pick 2 menu offering: a soup and salad, salad and sandwich, etc. They wanted the pieces to be size inclusive and feature gender neutral options. The final collection features one piece and two piece designs, a unisex swim tank, and on-trend fashion details like ruching.
I created custom food illustrations in Procreate based on five “Pick 2” menu items: Grilled Cheese, Tomato Soup, Broccoli Cheddar Soup, Chipotle Chicken & Avocado Sandwich, and Strawberry Poppyseed Salad. Love tomato soup and grilled cheese? Why not wear both as a mix and match two piece swim set?
illustrations
Lifestyle Imagery
As seen in:
“Panera's New Swimwear Lets You Mix and Match, Just Like Your Lunch Order” - Food & Wine
“Panera Just Dropped A Line Of Food-Themed Swimwear” - Delish
“Panera Soups Up Iconic Swim Soups Line with New "You Pick 2" Inspired Summer Swimwear Collection” - PR Newswire